Privacy Policy

Last updated: February 2026

Who we are

SFR Clothing is an Australian-owned online clothing brand. Our website address is: https://sfrclothing.com.au.
For any privacy-related enquiries, contact us at: sfrclothingau@gmail.com

What Information We Collect

When you shop with us or create an account, we may collect:

Your name, email address, phone number and delivery/billing address
Payment information (processed securely via our payment provider — we do not store card details)
Order history and purchase behaviour
Your IP address, browser type and device information
Login credentials if you create an account

How We Use Your Information

We use your personal information to:

Process and fulfil your orders
Send order confirmations and shipping updates
Manage your account and customer profile
Respond to your enquiries and support requests
Comply with our legal obligations under Australian Consumer Law
Send marketing emails only if you have opted in (you can unsubscribe at any time)

We do not sell, rent or trade your personal information to third parties.

Cookies

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. We use them to:

Keep you logged in to your account
Remember items in your cart
Analyse how visitors use our site (analytics)

You can disable cookies in your browser settings, however some parts of the website may not function correctly as a result. Login cookies last for two days unless you select “Remember Me”, in which case they persist for two weeks.

Who We Share Your Data With

To operate our store we share limited data with trusted third-party service providers including:

Payment processors (e.g. Stripe) — to securely handle transactions
Shipping providers — to deliver your order
Email platforms — to send order and account notifications

All third-party providers are required to handle your data securely and in accordance with applicable privacy laws. We do not transfer your personal data outside of Australia except where necessary to process payments through internationally operated platforms (e.g. Stripe), which maintain their own privacy and security standards.

How Long We Retain Your Data

Active accounts: retained while your account is open
Inactive accounts: deleted after 24 months of inactivity
Completed orders: retained for 24 months to meet Australian Consumer Law obligations
Cancelled or failed orders: deleted after 30–90 days
Marketing opt-in data: retained until you unsubscribe

You can request deletion of your personal data at any time by contacting us directly.

Your Rights Under Australian Privacy Law

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), you have the right to:

Access the personal information we hold about you
Request correction of inaccurate or outdated information
Request deletion of your personal data (subject to legal retention obligations)
Opt out of marketing communications at any time
Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au if you believe your privacy has been breached

To exercise any of these rights, email us at: sfrclothingau@gmail.com

Data Security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access and disclosure. Our website uses SSL encryption and our payment processing is handled by PCI-DSS compliant providers.

Marketing Communications

We will only send you marketing emails if you have explicitly opted in. Every marketing email includes an unsubscribe link in compliance with the Spam Act 2003 (Cth). You can also unsubscribe at any time via your account settings.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

SFR Clothing
Email: sfrclothingau@gmail.com
Website: https://sfrclothing.com.au